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    Law of New Technologies

    We advise companies using new technologies — from intellectual property protection, through AI deployments, to e-commerce — so they can operate dynamically in a constantly changing legal environment while staying legally secure.

    Home Services Law of New Technologies

    New technology is an area where the law changes faster than in most other fields — from the AI Regulation (AI Act), through data regulation, to intellectual-property law for blockchain-based solutions. We advise on IT contracts, IP audits, intellectual-property protection, data protection and e-commerce. Where a matter touches crypto-assets — MiCA, CASP licensing, tokenization — our technology-law practice connects directly with the team behind the For Crypto Businesses page, where we have documented, deep regulatory expertise.

    What we cover

    IT law

    Comprehensive advice on IT-system contracts, including blockchain, software/hardware agreements and SaaS services. We review agreements, identify risks, and support clients through negotiation and implementation:

    • drafting and negotiating implementation agreements, SLAs, SaaS and licensing agreements,
    • legal risk analysis of IT contracts (liability, contractual penalties, IP in code),
    • support for blockchain-based deployments.

    IP audits

    Analysis of intellectual-property protection across products and IT infrastructure — we identify risks related to the Internet of Things and cryptocurrency projects, then develop mitigation strategies:

    • auditing IP rights to code, product and technical documentation,
    • identifying IP risks in IoT and crypto projects,
    • recommendations and a remediation plan.

    Intellectual property protection

    Developing strategies to protect trademarks, copyright, industrial-property rights and protection against unfair competition.

    Personal data protection

    GDPR compliance verification, updating documentation, implementing secure data-processing procedures.

    E-commerce

    Legal and regulatory support for selling products/services online, including platform design, terms of service, privacy policies and related documentation.

    Artificial intelligence and the AI Act

    Advice on deploying AI systems within an organization, risk classification under the EU AI Regulation (AI Act), and preparing compliance documentation. This is an area where the rules are still evolving, so we keep recommendations aligned with the current legal status:

    • classifying an AI system by risk level under the AI Act,
    • technical documentation and human-oversight procedures required for high-risk systems,
    • advice on contracts for AI implementation/procurement (liability, model licences, training data).

    How we work

    We run the technology-law practice as a process — from diagnosing current contracts and documentation to ongoing support as the rules change.

    1

    Diagnosis

    reviewing current IT contracts, IP documentation and data-processing procedures, identifying risks.

    2

    Strategy

    designing an approach to IP protection, GDPR/AI Act compliance, and an IT contract structure fitted to the business model.

    3

    Implementation

    preparing documentation, negotiating agreements, registering IP rights.

    4

    Ongoing support

    updating documentation as regulations change (particularly important for the AI Act and GDPR), ongoing transactional advice.

    Who this is for

    Companies deploying AI solutions

    Needing risk classification and compliance documentation before a system goes into production.

    SaaS companies and IT vendors

    Needing implementation and licensing agreements that protect both parties' interests.

    Online stores and e-commerce platforms

    Needing legally compliant terms of service and policies.

    Blockchain and crypto projects

    Where the topic connects to WLAW's deep regulatory expertise (see For Crypto Businesses: MiCA, CASP, AML/CFT, Travel Rule, DAC8, DORA).

    Companies with IoT-based products

    Needing an IP audit and regulatory risk analysis.

    Frequently asked questions

    Does every company using AI have to meet AI Act requirements?

    The scope of obligations depends on the party's role in the AI value chain (provider vs. deployer) and on the risk level assigned to the given system — not every AI use case is subject to the same, strictest requirements. Because the AI Act's timeline and detailed obligations are still evolving at the EU level, we confirm the exact classification and scope of requirements at the time of deployment.

    How does an IP audit differ from standard trademark registration?

    Trademark registration protects one specific brand element; an IP audit is a comprehensive review of what the company actually owns and whether it's legally secured — code, technical documentation, subcontractor agreements, model training data.

    Does blockchain itself create additional GDPR risk?

    It can — if personal data is written to a blockchain (especially a public, immutable one), it creates tension with the GDPR right to erasure ("right to be forgotten"). This requires analyzing the specific solution's architecture before deployment.

    Do terms of service need to differ between marketplace sales and a company's own store?

    Yes, in practice — the consumer's counterparty differs (the marketplace operator vs. the seller), which affects what information and clauses must appear in the documentation.

    General information — not legal advice. The scope depends on the individual circumstances.

    Typical situations we help with

    Illustrative examples — scenarios showing typical new-technology matters (not descriptions of specific client cases).

    Risk classification before deploying an AI system in HR or sales

    A company planning to deploy an AI decision-support tool (e.g. for recruitment or credit decisions) first needs to determine whether the system qualifies as "high-risk" under the AI Act — this drives the scope of required documentation.

    IP audit ahead of a tech startup's funding round

    A financial investor, before closing a round, expects confirmation that the company actually owns the rights to its code and technology — an IP audit gets this in order before due diligence.

    A blockchain project requiring parallel GDPR and crypto-asset regulatory analysis

    A project combining blockchain technology with asset tokenization needs parallel analysis of data protection and the MiCA regime — here, the technology-law practice works directly with the crypto team.

    Our experts

    Lawyers bridging technology law and crypto-asset regulation.

    Michał Wołoszański

    Michał Wołoszański

    Managing Partner · INSEAD Global Executive MBA · Attorney-at-law

    Michał, with his particular focus on intellectual property, combines professional experience and legal education with a passion for new technologies and business. He identifies the risks of a transaction, as well as those related to the later functioning of the venture, and proposes legal solutions.

    Contact MichałClick the card to see the full profile ›
    Łukasz Kudela

    Łukasz Kudela

    Senior Associate, Legal Counsel (Radca Prawny),
    Cryptocurrency Project Manager

    Łukasz co-develops compliance systems tied to Polish and EU AML regulations, with a particular focus on the FinTech and crypto-assets sector. He advises on implementing the EU MiCA Regulation and on obtaining CASP licences for crypto-asset businesses, and his anti-money-laundering experience is reflected in his co-authorship of the Poland chapter of the “Blockchain & Crypto-Assets 2026” guide published by Chambers and Partners, covering the legal framework for the crypto-assets market in Poland and AML.

    Contact ŁukaszClick the card to see the full profile ›
    Oliwia Koper

    Oliwia Koper

    Associate, Advocate

    Oliwia specializes in comprehensive legal services for businesses, with particular focus on the automotive industry, the new technology sector and life sciences. She advises on negotiating and drafting complex commercial contracts, implementing data protection policies and procedures, compliance and information security.

    Contact OliwiaClick the card to see the full profile ›

    Need support with technology law?

    Book a free 30-minute online consultation — we'll show you how to secure your IT contracts, IP protection and AI deployments.

    Get in touch

    or call: +48 22 295 08 90