Specialisations:
Digital marketing
Inbound marketing
PR & branding
Project management
Industries:
IT
Start-ups
Cryptocurrency firms
Intralogistics & industrial engineering
Experience:
Olga is a 360 degree marketing professional with more than 13 years of experience. She is keen on determining new ways of combining online and offline users’ experiences to boost brand awareness and increase company revenues.
Her expertise covers lead generation and lead nurturing areas based on the best practices of inbound marketing. She has assisted international corporations and small businesses in building their online presence through social media, email marketing, and SEO. Furthermore, Olga has collaborated with several clients from all over the world, including the USA, UK, Portugal and Poland.
Olga conducts guest lectures for Kozminski University on Digital Marketing.
Education:
Olga obtained her master’s degree in Marketing Management at Koźmiński University (Warsaw, Poland) and Aston University (Birmingham, UK). She also completed her postgraduate studies in Employer Branding at Koźmiński University.
Publications:
Customer Disposition to Value Co-Creation Activities, published in Journal of Management and Business Administration. Central Europe – a scientific quarterly pertaining to management in public and private sector institutions which publishes research results and theoretical analyses and reviews.